DataSense

DataSense is a company that helps organize, analyze and optimize businesses and their data for smarter, more lucrative decision-making.

Yayoi Kusama is the inspiration for this identity. How would she visualize data? Through dots. Lots of dots. Dots everywhere. Since DataSense operates in a B2B model, the color palette remains playful yet sober so as to be attention-grabbing yet not look completely out of place in a corporate environment.